By embrace it I meant that, instead of trying to combat it in the way they have been, get smart when doing so, they could actually make more than they would have done through sales as many of the people downloading wouldn't have bought it anyway.
As for stealing stuff that is all electronic data, very difficult to do. As apple are finding out with the company that is buying people's legally downloaded music and selling it second hand. It is already being used succesfully by a company in Europe selling second hand games that way.
Apple have tried arguing that people can't sell their digital music because. A judge ruled that they can because, if they bought a CD it would still have a resale value. Whereas you can spend thousands of pounds on music online and as soon as it hits your hard disk, it becomes worthless.
http://www.bbc.co.uk/news/technology-19842851The company doing the buying and selling have come up with technology that safeguards the copyright (though there will always be ways around such things).
The problem with the media companies is greed, greed, greed and more greed.
Rather than solving the problem, their attempts at legislation will make it worse and facilitate the technology being used for more crime as it becomes more widely used and knowledge of it grows.
Like it or not, they will never stop it, so they need to embrace it and find ways to make it work for them.
